Blake Charles Salon Expands to the French Riviera — Acquires Iconic Salon Le Boudoir in Saint-Tropez

Blake Charles Salon, the award-winning luxury salon brand based in San Francisco, is proud to announce the acquisition of Salon Le Boudoir, an iconic beauty destination in the heart of Saint-Tropez, France. The beloved salon, known for its 20-year legacy of excellence and local prestige, will officially become Blake Charles Salon — Saint-Tropez on January 1, 2026.

This marks an exciting milestone for the Blake Charles brand as it expands internationally, connecting the elegance of the French Riviera with the innovation and artistry of its flagship location in Union Square, San Francisco.

Continuing a Legacy of Excellence in Saint-Tropez

For more than two decades, Salon Le Boudoir has been a trusted name in Saint-Tropez, offering expert hair color, precision cuts, and impeccable styling to residents and visitors from around the world. Under the new Blake Charles Salon name, the same talented team that has made Le Boudoir a local favorite will continue to deliver the exceptional service clients know and love — now with access to the brand’s global artistry and elevated aesthetic.

Located on Rue du Commandant Guichard, just steps from the port, the newly rebranded Blake Charles Salon Saint-Tropez will offer a full range of luxury services, including:

• Expert hair color, balayage, and blonding
• Precision haircuts and personalized styling
• Blowouts and event hairstyling
• Wedding hair and makeup
• Luxury manicures, pedicures, and treatments

Blake Charles Salon: From San Francisco to the South of France

Founded by Blake McCall, Blake Charles Salon has built a reputation as one of the top luxury salons in San Francisco, known for artistry, innovation, and an unwavering commitment to client experience. The San Francisco flagship, located on Maiden Lane in Union Square, has been recognized by Modern Luxury Magazine, San Francisco Magazine, and SFGate as the best salon in the Bay Area for color, cuts, and style.

Now, with the opening of Blake Charles Salon Saint-Tropez, the brand brings its signature style and sophistication to Europe — creating a seamless experience for clients who value excellence in every detail.

A Global Destination for Beauty and Style

From the vibrant streets of San Francisco to the sun-soaked harbor of Saint-Tropez, Blake Charles Salon continues to redefine the salon experience for a global clientele. With a commitment to artistry, luxury, and personalized care, the brand is setting a new standard for beauty destinations worldwide.

The official rebranding of Salon Le Boudoir to Blake Charles Salon Saint-Tropez will take place January 1, 2026. Appointments and client inquiries will remain open during the transition period.

Visit Our Salons

Blake Charles Salon — Saint-Tropez
1 Rue du Commandant Guichard
83990 Saint-Tropez, France
📞 +33 (0)4 94 54 20 08

Blake Charles Salon — San Francisco
77 Maiden Lane, Union Square
San Francisco, CA 94108
📞 (415) 433-3030